Hogeschool Rotterdam: Creativity meets data for generation Z
We’ve all heard of the baby-boomers (Generation X), the Millennials (a.k.a. generation X), but it is now time to focus on Generation Z, the new generation of students aged between 16 and 19. Particularly when it comes to an institution such as the Hogeschool Rotterdam. This was the starting point of a collaboration between full-service digital agency TamTam and online marketing agency Expand Online.