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Hogeschool Rotterdam: Creativity meets data for generation Z

We’ve all heard of the baby-boomers (Generation X), the Millennials (a.k.a. generation X), but it is now time to focus on Generation Z, the new generation of students aged between 16 and 19. Particularly when it comes to an institution such as the Hogeschool Rotterdam. This was the starting point of a collaboration between full-service digital agency TamTam and online marketing agency Expand Online.

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TomTom

TomTom

When we set to work for TomTom at the end of 2014, the effect of their marketing campaigns was not exactly clear. We therefore began by redesigning the existing AdWords campaigns. Over the course of a year, we dispensed with quite a few technical obstacles, and the success of TomTom became visible.

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Vacanceselect

Vacanceselect offers plots and holiday homes on the more luxurious campsites and holiday parks in Europe. Via SEA, Facebook, Bing and Retargeting, we provide relevant traffic and more bookings.

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Cognizant

Cognizant has 255.800 employees, an annual revenue of 12 billion dollar, and is one of the fastest growing companies in the world. We help them by identifying and reaching their target audience online and increasing their brand awareness.

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Marlies Dekkers

Expand Online and marlies dekkers have been working in partnership for almost four years. In that time the emphasis has shifted from offline to mainly online retail. This makes online visibility and ‘findability’ all the more important. SEO and SEA are also key. We act as an advisor and together we determine the strategy.

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