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Justdiggit

During the week of the US elections, the keyword “climate change” was one of the most searched words in the Netherlands (source: Google Trends). Interest in (or the worry about?) the subject had not been this high in five years. And rightly so: our climate is changing, and this has a huge impact. So how can we reverse this process with a sustainable solution? Justdiggit has the answer: vegetation.

Expand Online organised Justdiggit’s participation in the Google Grants Pro programme. As a result, we get global attention without having to pay, and Justdiggit is easy to find using the Google search engine in different languages.

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Achmea

There are more than 10 million customers in Netherlands who have insurance with Achmea or one of its Dutch brands. Achmea and Expand Online are working together to profile Achmea as one of the best employers. The campaign focuses on online recruitment and labour market communication. Not only does the campaign work on raising the visibility of Achmea as an employer, it is also providing a better insight into the quantity and quality of potential candidates.

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Hogeschool Rotterdam: Creativity meets data for generation Z

We’ve all heard of the baby-boomers (Generation X), the Millennials (a.k.a. generation X), but it is now time to focus on Generation Z, the new generation of students aged between 16 and 19. Particularly when it comes to an institution such as the Hogeschool Rotterdam. This was the starting point of a collaboration between full-service digital agency TamTam and online marketing agency Expand Online.

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Erasmus University

What began 5 years ago with a collaboration in relation to SEA with the RSM and ESAA, turned into winning an online marketing tender for Erasmus University Rotterdam, just three years later. This also means that we work on SEO, web analytics projects and campaigns for Facebook, YouTube, Instagram and LinkedIn. We are also increasingly working on the Erasmus website and, alongside target group research, we carry out various A/B testing in order to improve campaigns and website behaviour.

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Cognizant

Cognizant has 255.800 employees, an annual revenue of 12 billion dollar, and is one of the fastest growing companies in the world. We help them by identifying and reaching their target audience online and increasing their brand awareness.

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Vacanceselect

Vacanceselect offers the most beautiful campsites and holiday parks throughout Europe. 2016 was a year in which we succeeded in greatly enhancing the user experience from the first search query up to the actual booking. Reaching the right person at the right time with the right message. Booking your dream camping holiday with a simple click. That’s what we want to offer to users. We believe the secret lies in serving relevant ads in combination with personal landing pages. And due to automation and machine learning this was also possible in a cost effective way. Together with Vacanceselect we started advertising for about 890 campsites and vacation parks in Europe. Not only did we include Google and Bing, it also spread over 12 European countries for 3 brands (Vacanceselect, Campingselection and Selectcamp).

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Hogeschool Leiden

In the last year of high school you are faced with an important choice: choosing the right course to continue your education. There are open days everywhere, but how do you make sure you stand out as a university? The University of Applied Sciences in Leiden opted for an online marketing campaign. They reached out to budding talents with Google AdWords, remarketing, social advertising and email marketing.

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Marlies Dekkers

Expand Online and marlies dekkers have been working in partnership for almost four years. In that time the emphasis has shifted from offline to mainly online retail. This makes online visibility and ‘findability’ all the more important. SEO and SEA are also key. We act as an advisor and together we determine the strategy.

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